Why Were Basketball Cards Popular?

Posted by admin on 02 March 2010

Basketball cards, football cards, baseball cards, and all manner of sports cards have been available since the middle of the 20th century. The start of the 90’s was a great period in basketball and other sports, with athletes like Michael Jordan, Scotty Pippen and Reggie Miller doing amazing things on the basketball court. The fad of collecting basketball cards was never higher at this time, with a number of successful companies trying to be the most valuable.

It was always young kids, of course, who would think these cards were valuable. One of the simplest ways to tell which card was worth the most was by how popular the athlete on the front was. A Michael Jordan card would be more valuable than a Luc Longley, for example. But also available were special cards, which included gimmicks like holograms and shiny material to be worth more, and make the image more attractive.

The companies that created these cards saw a great deal of money in this time. Fleer cards were generally considered to be of high quality, while Topps cards could at this moment never seem to be quite as stylish as the others. The most popular, however, were those from the Upper Deck style. With each card presented in smooth, crisp detail and a small hologram declaring it to be official Upper Deck material on the back, these cards were the one most looked for by children in the schoolyard.

The question is often asked: Why do kids place so much value on these little pieces of card? At first, it seems like a reasonable question. The material used by the manufacturers cannot possibly be worth anywhere near what the maker has paid to create them, or what any of the materials are worth. It’s only the fact that many different people agree on a card being valuable or not valuable that makes any value. As funny as it sounds, the perception of something being real makes it real. When one individual says a piece of cardboard is worth a heap, he’s delusional. But when many people say it, the people who don’t agree are missing out.

Now, this all seems to be a weird thing to think of as true, yet think about this: what is money? Do the materials of cash have any actual value? Of course not, greenbacks are worth getting simply because everyone agrees that they are worth something. So as strange as we think the kids getting the basketball cards are, we would think someone who didn’t care about money would be crazy, too.

Basketball cards have these days become highly unfashionable among youngsters. While there was a momentary craze for Pokemon, the fads of today tend to be digital, with many kids using mobile phones instead of cards, or pogs or yo-yos. It’s simple for us to look at them and think of how dumb they are, but were we really any better? Now here’s a worrying thought: When these children are our age, what will their kids be collecting?

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